Aarhus Experiences Boom in Bicycle Tourism

An increasing number of foreign tourists choose bikes rather than busses when visiting the biggest cities in Denmark. According to a new study the number of tourists on two wheels have increased by nearly 20 percent in six years.

By Gene Lin and Ida Maria S. Westermann

The number of foreign bicycle tourists coming to Denmark has reached a new high in the past six years, according to study published by the Expert Group for Bicycle Tourism.

The study shows that around 700.000 foreign biking tourists visited Denmark by bike instead of car or public transportation in 2014. That is almost a 20 percent increase from the 2008 figure of 560.000 biking tourists.

Visit Aarhus, the city’s official tourist organization, have made initiatives to accommodate the growing number of both foreign and native bicycle tourists, said Tina Baungaard-Jensen, head of public relations at Visit Aarhus.

One of these initiatives is to allow tourists to rent bikes for free around the city centre. Another initiative is to place maps which show bicycle routs around the city to help cyclers navigate their way around.

Foreign tourists prefer the city

The study also showed a difference between the number of local and foreign cycling tourists that visited cities such as Aarhus. Three per cent of Danish cycling tourists visited city areas during their vacation in 2014, compared to 17 per cent of foreign tourists who did the same.


Tina Baungaard-Nilsen is not surprised by the difference in the number of foreign and Danish bicycle tourists visiting cities like Aarhus:

“Around the world Denmark it known for our cycling culture and bicycle tourism has been a focus area for Visit Aarhus for several years. Copenhagen has been elected top cycling city of the world and of course that has a rub off on Aarhus.”

For her the bicycle is a symbol of what Aarhus and its citizens are all about:

“The bicycle is an icon for the Danish way of life. It represents intimacy, freedom and hygge. It is a symbol that goes very well with Aarhus as a brand.”

Read more: http://www.vejdirektoratet.dk/DA/viden_og_data/temaer/cykeltrafik/cykelturisme2016/Documents/Cykelturisme%20%C3%A5rsrapport_2016_web.pdf